A virtual agent is the best at helping with repetitive tasks for your customer service team. Nonetheless, there are times when complex, urgent, or sensitive queries need to be transferred to human agents. We recommend having an escalation strategy before designing the escalation flow prior to launching your bot.
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Decide your escalation strategy
Deciding an escalation strategy is to establish the rules of which intents should or should not be escalated through which channel. Typically, there are three channels of escalation: in-cha, ticket, and email.
Since this affects agent handling time, there are a few things to take into account when deciding the escalation strategy, such as:
- size of your customer service team
- volume of your chats
- agent office hours
- complexity and urgency of the query
For example, if you are in fashion e-commerce and your team has 3-5 agents working 9am-5pm with a chat volume of 200-250 chats a day, escalating everything will result in long waiting time for the customers, and overload your agents.
Therefore, it is best to reserve in-chat escalations for matters such as sizing and product query since this could affect your revenue; delivered but not received is another common one since the level of frustration could affect your customer satisfaction (CSAT) score.
ℹ️ Note: Rule of thumb is to only proactively offer escalation when there's no possibility for the virtual agent to guide customers to self-service.
Design the escalation flow
After deciding which intents require in-chat escalation, think about what the virtual agent can do prior to escalation. Such as:
- Gather necessary information that could help with Average Handling Time. For example, order number, name, email, etc.
- Add tags and fields to be added or updated specific to your workflow
- Identify suitable agents or departments to take the chat
Once you have a clear idea of the information above, we recommend designing an escalation flow in Template Replies and link the dialogues that require escalation to it. If more than one escalation flow is needed, feel free to create more in Template Replies.
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